Case Study: Wellbodi
This case study aimed to understand users’ habits and experiences regarding personal health, specifically nutrition and fitness, to pinpoint any pain points and ultimately come up with a creative solution.
Nice to meet you, I’m your AI buddy! Welcome to Wellbodi.
Design Challenge
Health apps tend to be overwhelming, outdated, and more of a hassle than a convenience.
The challenge was to design a user-friendly app that’s suitable for all different lifestyles.
User Research
Through user interviews, common clusters were found:
Poor Design
“Fitness apps are overly complicated and not at all aesthetically pleasing”
“My NTC app takes a long time to load every time I open the app.”
“I often find myself having to take some time to learn the layout of the apps. It’s not very intuitive. ”
Inconvenience
“Healthies is a great app, but it does feel lacking in that I can’t track my calories, so either I have to use another app or keep my own personal notes.”
“Myfitnesspal takes too much time and effort, especially when I have to create my own personal meal plan.”
“NTC app is great for workouts but I wish they had a nutritional feature. That way, I wouldn’t have to use multiple apps.
Design Solution
I’ve decided to focus on a more design-forward solution. From my market research, users valued convenience and simplicity .
A health app with personality, Wellbodi lets users personalize their experience through their own AI Buddy, which helps keep users accountable in their journey.
To stand out, Wellbodi utilizes smart technology to enhance user experience. Whether it’s requesting a meal plan or a workout plan, your AI buddy generates results in seconds.
Color Palette
#D0AB9C
#A5F7C6
A vibrant and cool-toned color palette to create a fun and friendly user experience.
#FFB2FF
#021270
Brainstorm
User interviews showed that users found it a hassle to have multiple apps for their health goals, so I wanted to create an app where everything you need would be centralized in one place.
Iteration
The first version was a bit chaotic and cluttered, but the idea begins to take fruit. After testing and feedback, the content made sense, but some minor changes needed to be made.
Final Concept
Wellbodi, a place where you can achieve your health goals without disrupting your daily life.